Watch Experience
Watch Experience
Rebuilt the viewing surface around one question: what do you want to watch right now?
Angel Studios · 2026
Product Design / Utah
Great products aren't guessed at. They get worked out.
Every project runs through the same four phases. Skipping one is how teams end up six months in, building the wrong thing beautifully.
01Define
First, we get everyone solving the same problem.
One brief, one set of goals, one definition of done — agreed before anything gets drawn.
Roadmap session
- 01Meet with stakeholders
- 02Align on goals & purpose
- 03Identify key features
- 04Set initial priorities
What we ask first
- ?What has to be true in six months for this to have been worth doing?
- ?Who is this for, specifically?
- ?What are we willing to cut?
- ?What happens if we do nothing?
The tool we built to keep track
Project Alpha
A personal command center for the whole process — briefs, priorities, open work and every agent run in one place, so nothing gets tracked in someone's head.
Shown with sample data
Users are already in the room. What the business believes about them gets checked against what they've actually said.
02Discovery
Then we go looking — widely, and on purpose.
The first idea is the fastest one, not the best one. So we go and find the alternatives.
Reference wall
Where we look
Competitors
Adjacent industries
Support tickets
Session recordings
Prior research
Pattern libraries
Failed attempts
The obvious answer
- 01Gather inspiration
- 02Research patterns
- 03Explore design directions
Findings go back to the team immediately, while directions are still cheap to argue about.
03Design
Rough before real.
Fidelity is earned one review at a time — which is why sketches stay ugly on purpose.
01Sketch
02Wireframe
03High-fidelity
04Review & iterate
Every stage goes in front of someone who doesn't already know the answer.
04Validate & Launch
Then we prove it — and keep watching.
Launch is a checkpoint, not a finish line. Instrumentation goes in before it ships.
Results
What we run, and what it answers
- 01Lyssna testsCan someone who's never seen this figure it out?
- 02A/B testing (GrowthBook)Is it measurably better, or just newer?
- 03LaunchBehind a flag, if the risk earns one.
- 04Analytics & trackingWhat are people actually doing once it's live?
- 05Monitor & iterateDoes the result still hold a month later?
What we learn here rewrites the next Define. The four phases are a circuit, not a line.
Work
Where the process has been pointed.
Three recent engagements. Each one ran the four phases end to end.
Creator Analytics
Creator Analytics
The three numbers filmmakers need, instead of the forty they don't.
Angel Studios · 2025
Guild Membership
Guild Membership
A confusing subscription flow, reframed as a membership story.
Angel Studios · 2025
Working together
One monthly rate. The whole process, on repeat.
$4,000/ month
Start this month- Billing
- At the start of the month
- Cadence
- Weekly updates, every week
- Working style
- Fully asynchronous — no standing meetings to sit through
- Scope
- Unlimited requests and iterations
- Commitment
- Pause or cancel anytime
Next availabilityOpen
Openings from the 8th of next month.
Not sure it's a fit? Book the call — it costs nothing.
hello@cottam.design